After talking with many hoteliers we always hear the same concern among hoteliers. How to get more direct bookings. Direct bookings are considered to be the most valuable for hotels because of the following reasons:
Increased Profitability: When guests book directly with the hotel, the hotel does not have to pay a commission to an online travel agency (OTA) or another third-party booking platform, which can result in higher profit margins.
Better Customer Relationships: Direct bookings allow hotels to build stronger relationships with their guests, as they can collect valuable guest information, such as email addresses and preferences, which can be used for future marketing efforts.
More Control: With direct bookings, hotels have more control over the booking experience, including the pricing, payment process, and up-selling opportunities. This allows hotels to offer a more personalised experience to their guests and increase their revenue per booking.
Enhanced Data and Analytics: Direct bookings provide hotels with more accurate data about their guests, which can be used to make informed decisions about pricing, inventory, and marketing strategies.
Reduced Dependence on OTAs: By reducing their dependence on OTAs and other third-party booking platforms, hotels can reduce their dependence on these platforms and maintain more control over their distribution channels.
In summary, direct bookings are considered to be the most valuable for hotels because they provide higher profitability, better customer relationships, more control, enhanced data and analytics, and reduced dependence on OTAs. By encouraging guests to book directly, hotels can improve their bottom line and provide a better experience for their guests.