After talking with many hoteliers we always hear the same concern among hoteliers. How to get more direct bookings. Direct bookings are considered to be the most valuable for hotels because of the following reasons:
Increased Profitability: When guests book directly with the hotel, the hotel does not have to pay a commission to an online travel agency (OTA) or another third-party booking platform, which can result in higher profit margins.
Better Customer Relationships: Direct bookings allow hotels to build stronger relationships with their guests, as they can collect valuable guest information, such as email addresses and preferences, which can be used for future marketing efforts.
More Control: With direct bookings, hotels have more control over the booking experience, including the pricing, payment process, and up-selling opportunities. This allows hotels to offer a more personalised experience to their guests and increase their revenue per booking.
Enhanced Data and Analytics: Direct bookings provide hotels with more accurate data about their guests, which can be used to make informed decisions about pricing, inventory, and marketing strategies.
Reduced Dependence on OTAs: By reducing their dependence on OTAs and other third-party booking platforms, hotels can reduce their dependence on these platforms and maintain more control over their distribution channels.
In summary, direct bookings are considered to be the most valuable for hotels because they provide higher profitability, better customer relationships, more control, enhanced data and analytics, and reduced dependence on OTAs. By encouraging guests to book directly, hotels can improve their bottom line and provide a better experience for their guests.
How hotel can get more direct reservations?
Optimise your website: Your hotel website should be user-friendly, fast, and easy to navigate, with clear call-to-actions encouraging visitors to book directly. Make sure your site is optimised for search engines and mobile devices, as more and more travellers are using their smartphones to book travel.
- Utilise hotel metasearch engines such as Google Hotel Ads and TripAdvisor to promote your hotel and drive direct bookings. These platforms allow you to reach potential guests who are actively searching for hotels and ready to make a booking.
- Offer exclusive deals: Offer special deals and promotions for guests who book directly on your website, such as a discount or free breakfast. This can incentivise guests to book directly, as they will receive a better value for their money.
Use email marketing: Collect email addresses from guests who have stayed at your hotel, and use email marketing to promote future deals and encourage repeat bookings. Personalise your email campaigns with guests’ names and past stays to increase engagement.
Partner with local businesses: Partner with local businesses and organisations to cross-promote each other. For example, if your hotel is near a popular restaurant, offer a discount on dining for guests who book directly through your website.
Utilise social media: Use social media platforms such as Facebook, Instagram, and Twitter to promote your hotel, share images and guest reviews, and engage with your followers. Consider running social media ads to reach a larger audience.
Provide exceptional customer service: Provide exceptional customer service to guests who book directly, as this can lead to repeat bookings and positive word-of-mouth recommendations.
By implementing these strategies, hotels can increase the number of direct bookings they receive and improve their bottom line. By building strong relationships with their guests and providing a personalised experience, hotels can establish a loyal customer base and increase their revenue over time.
If you want to hear more about achieving more direct reservations, please, contact us and let’s have a chat.