Google Hotel Ads is a program run by Google thatallows hoteliers to advertise their properties directly in Google’s search results. When a user performs a search for hotels on Google, they will see a list of hotels along with
their prices, photos, and other information. These ads are labelled as “Sponsored” or “Ad” to indicate that they are paid advertisements.
Here’s how Google Hotel Ads works:
Sign Up: Hoteliers sign up for the program and create an account in the Google Hotel Center.
List Your Property: The hotelier provides information about their property, including room types, prices, ph
otos, and availability.
Bid on Keywords: The hotelier can bid on keywords t
hat are relevant to their property. For example, if a hotel is located in New York City, the hotelier might bid on keywords such as “New York Hotels,” “Manhattan hotels,” and “NYC hotels.”
Ad Creation: Google creates an ad based on the information provided by the hotelier. The ad will appear in Google’s search results when a user performs a search for hotels that match the keywords that the hotelier has bid on.
Pay-Per-Click: The hotelier only pays when a user clicks on their ad and is redirected to their website to make a booking. The hotelier sets a maximum cost-per-click (CPC) that they are willing to pay.
Reporting: The hotelier can track the performance of their ads and see how many clicks and bookings they have received. They can adjust their bids and ad content to optimise their results.
Google Hotel Ads allows hoteliers to reach potential guests directly in Google’s search results and drive bookings to their website. It’s an effective way for hoteliers to reach customers who are actively searching for hotels and ready to make a booking.
Google Hotel Ads is a marketing channel and to get the best possible ROI of the marketing budget, it is highly recommended to use a professional for campaign management.