How does hotel metasearch engines work?
Crawling: The metasearch engine periodically crawls various travel websites to gather information about hotel prices, availability, and features.
Indexing: The gathered information is then stored in a database and indexed to make it searchable and easy to compare.
Searching: When a user enters their search criteria on the metasearch engine (e.g., location, dates, number of guests), the engine performs a search on its database and presents the user with a list of relevant hotels and prices.
Comparison: The metasearch engine displays the prices for each hotel from multiple travel websites, allowing the user to easily compare prices and choose the best option.
Booking: When the user selects a hotel, they are redirected to the travel website where they can make the booking. The metasearch engine earns a commission from the travel website for each booking made through its platform.
By using a hotel metasearch engine, users can save time and effort by quickly comparing prices and availability from multiple sources in one place. However, it’s important to note that not all travel websites are included in a metasearch engine’s database, so it’s always a good idea to check multiple sources before making a booking.
Hotel metasearch engines work by aggregating and comparing information from multiple travel websites to provide users with a comprehensive view of available hotels and prices. Here’s how it typically works:
Crawling: The metasearch engine periodically crawls various travel websites to gather information about hotel prices, availability, and features.
Indexing: The gathered information is then stored in a database and indexed to make it searchable and easy to compare.
Searching: When a user enters their search criteria on the metasearch engine (e.g., location, dates, number of guests), the engine performs a search on its database and presents the user with a list of relevant hotels and prices.
Comparison: The metasearch engine displays the prices for each hotel from multiple travel websites, allowing the user to easily compare prices and choose the best option.
Booking: When the user selects a hotel, they are redirected to the travel website where they can make the booking. The metasearch engine earns a commission from the travel website for each booking made through its platform.
By using a hotel metasearch engine, users can save time and effort by quickly comparing prices and availability from multiple sources in one place. However, it’s important to note that not all travel websites are included in a metasearch engine’s database, so it’s always a good idea to check multiple sources before making a booking.
How does google hotel ads work?
Google Hotel Ads is a program run by Google thatallows hoteliers to advertise their properties directly in Google’s search results. When a user performs a search for hotels on Google, they will see a list of hotels along with
their prices, photos, and other information. These ads are labelled as “Sponsored” or “Ad” to indicate that they are paid advertisements.
Here’s how Google Hotel Ads works:
Sign Up: Hoteliers sign up for the program and create an account in the Google Hotel Center.
List Your Property: The hotelier provides information about their property, including room types, prices, ph
otos, and availability.
Bid on Keywords: The hotelier can bid on keywords t
hat are relevant to their property. For example, if a hotel is located in New York City, the hotelier might bid on keywords such as “New York Hotels,” “Manhattan hotels,” and “NYC hotels.”
Ad Creation: Google creates an ad based on the information provided by the hotelier. The ad will appear in Google’s search results when a user performs a search for hotels that match the keywords that the hotelier has bid on.
Pay-Per-Click: The hotelier only pays when a user clicks on their ad and is redirected to their website to make a booking. The hotelier sets a maximum cost-per-click (CPC) that they are willing to pay.
Reporting: The hotelier can track the performance of their ads and see how many clicks and bookings they have received. They can adjust their bids and ad content to optimise their results.
Google Hotel Ads allows hoteliers to reach potential guests directly in Google’s search results and drive bookings to their website. It’s an effective way for hoteliers to reach customers who are actively searching for hotels and ready to make a booking.
Google Hotel Ads is a marketing channel and to get the best possible ROI of the marketing budget, it is highly recommended to use a professional for campaign management.
Why is metasearch important for hotels and travellers?
Convenience: Metasearch engines allow users to compare prices and availability from multiple travel websites in one place, saving them time and effort compared to visiting each website separately.
Increased Transparency: Metasearch engines provide users with more visibility into the prices and availability of hotels, which helps them make more informed decisions about where to stay.
Better Prices: By comparing prices from multiple sources, metasearch engines can help users find the best deals on hotels.
Increased Bookings: By providing users with a comprehensive view of available hotels and prices, metasearch engines can drive more bookings for hoteliers.
Competitive Advantage: Hoteliers can use metasearch marketing to gain a competitive advantage by reaching potential guests through these platforms and driving bookings to their website.
Metasearch marketing has become an important tool for travellers and hoteliers alike, as it helps to increase transparency, provide better prices, and drive more bookings. As the travel industry continues to recover from the impact of the COVID-19 pandemic, metasearch is expected to become even more important for hotels looking to reach potential guests and grow their business.
