Hotel metasearch marketing in 2023 is likely to continue to evolve with the increasing use of technology and data-driven approaches. Here are some trends that could shape hotel metasearch marketing in 2023:

  1. Personalization: Hotel metasearch engines will continue leveraging personalisation to provide users with more targeted and relevant hotel recommendations. This could involve using search history, location, and preferences data to provide personalised recommendations.

  2. Voice search: With the increasing popularity of smart speakers and voice assistants, hotel metasearch engines will need to optimise their voice search platforms. This could involve using natural language processing to understand user queries and provide relevant results.

  3. Artificial intelligence: AI and machine learning will continue to play a significant role in hotel metasearch marketing, enabling more sophisticated algorithms to provide more accurate recommendations and personalised experiences.

  4. Augmented reality: With the increasing use of AR technology, hotel metasearch engines could leverage AR to provide users with virtual tours of hotels, allowing them to explore rooms, amenities, and facilities before booking.

  5. Sustainable tourism: There is a growing interest in sustainable tourism, and metasearch engines could incorporate sustainability into their marketing efforts by highlighting eco-friendly hotels and offering recommendations that reduce the environmental impact of travel.

  6. Social media integration: Hotel metasearch engines could integrate more with social media platforms to provide users with social proof of a hotel’s quality. This could involve displaying user-generated content, such as reviews and photos, on metasearch engine pages.

  7. Continued growth of mobile: Mobile usage continues to dominate the travel industry, and hotel metasearch engines will need to optimise their platforms for mobile devices to remain competitive. This will involve providing a seamless user experience, fast loading times, and easy-to-use search filters.

Overall, hotel metasearch marketing in 2023 will likely be characterised by a focus on personalisation, emerging technologies, and sustainable tourism.

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